ZP CHALLENGE - TV, PRINT, DIGITAL, SOCIAL, GAMIFICATION
Walmart partnered Thrive ZP to inspire people across the US to track their health and win 45K in cash prizes along the way. We launched in Muskegon, Michigan where we docorated the town with window clings, bus stop ads and ran a series of TV ads and social content to kick it off.
Role: Creative Ideation, Scriptwriting, Production Develoment
