NORTHWELL HEALTH - DOESN’T KILL TO ASK

Guns are now the #1 killer of kids in America so we created a way to arm parents with a life-saving question. We ran across TV, social, print, and radio. And when the campagin caught the attention of the rock duo Aly & AJ, they jumped on board helping us inspire millions to take a pledge against gun violence. This award-winning campaign also ran during the 2023 Superbowl!

2024 Effie Award ** 2024 Shorty Award ** 2023 Silver/Ana Reggie Award ** 2023 Best in Show Winner at Creative Media Awards

Role: Copywriting (OOH, Digital, Print)